Modernist Graphic Design
This poster is modernist because it is organised into a strict grid format. The text is set into 3 columns that are precisely laid in the centre of the poster and the headers of each one of these columns is bold to notify the viewer of the topic and a horizontal line is also dividing the text from the main body of text to further distinguish between the two. The yellow vertical strip is the exact same width as the body of text but the same width as the logo as well. The extreme simplicity, precise design and functionality makes this poster a piece of modernist graphic design.
This poster has a well defined structure through it use of horizontal dividing lines and columns of text. It's an incredibly simple design and gets straight to the point, the name of the theatre is much larger and a bold contrasting white which helps distinguish it from the rest of the information. Even though the poster is in a language unknown to me, I still have a basic understanding of what it's about without researching into its background, this is due to its simplicity and bolder key bits of information.
This again uses the same idea of a grid system my other examples have that was used by Swiss modernist graphic designers. Again the functionality and simplicity make the piece design minimalist but also the minimal use of colour and the use of outlined shapes add to the modernistic aesthetics and qualities. "Modernism was never a style, but an attitude" Massimo Vignelli. This quote applies for the examples of modernist graphic design I have researched. Yes they all have a similar style but that is because of the modernist designers attitude; the attitude to design a functional, practical and universally understandable piece of design.
Some more examples of Swiss modernist designs, they're modernist because they laid out with precision and even though they look pretty simple a lot of thought has gone into laying the image and text into a grid. The geometric shapes that surround and spiral the images are pretty experimental and draw attention in to the centre similar to a target.
The above isn't like the previous designs because it isn't Swiss design, instead it's designed by a British designer Tom Eckersley. However, it follows the similar attitudes to the Swiss designs; the body of text is the same width and placed directly below the missing book and it's a simple minimalist design that looks as if it has used a grid like system, even though there isn't much text involved but the clean lines and precise organisation of books creates the grid effect.