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OUGD401 CONTEXT OF PRACTICE- A brief history of...

Swiss modernism

Typography-
Grid-
Photography-
Quotes-

Josef Muller-Brockmann-

'The use of the grid implies
  • the will to systematize, to clarify
  • the will to penetrate to the essentials, to concentrate
  • the will to cultivate objectivity instead of subjectivity
  • the will to rationalize the creative and technical production processes
  • the will to integrate elements of colour, form and material
  • the will to achieve architectural dominion over surface and space
  • the will to adopt a positive, forward-thinking attitude
  • the recognition of the importance of education and the effect of work devised in a constructive and creative spirit'
'The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer can look for a solution appropiate to his personal style. But one must learn how to use the grid; it is an art that requires practice'

Emil Ruder

'Typography has one plain duty before it and that is to convey information in writing'


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