Over the past week Sam and I have been meeting up to think of concepts, when creating a type face that represents a company or what they stand for it's easy to create something illustrative and quite obvious. However Sam and I don't want it to be illustrative or obvious because this isn't our style, we like to consider ourselves as conceptual graphic designers with a deeper meaning.
Therefore during one of our sessions Sam came up with the idea of creating a grid from which we design the typeface based on the big issue and there beliefs. The typeface won't have an obvious relation to the big issue but we feel it'll work better in the context of the magazine as opposed to something quite illustrative that may illustrate what they do but not work in context.
Similar to how in religion shapes represent different meanings we're thinking of getting to know the big issue on a more personal level through interviewing a vendor and interpreting his words and what the big issue means to him through geometric shapes that will come together to form a patterned grid from which we design our typeface on. Although it's not obvious we feel it has a much deeper meaning and relation to the big issue, it's something unique and we feel we are setting ourselves apart from the competition.
Symbol meanings
Square
Security
Structure
Order
Materiality
Circle
Life
Motion
Potential
Protection
Shield
Regeneration
Triangle
Creation