To understand the range of materials and uniformity needed for an identity and involved in the branding of an even or a company I have researched branding and selected a few of my favourites that had a wide variety of items. From the research I undertook most things I already knew and were completely obvious to me; the design should be uniform throughout so that an envelope looks like it belongs with a notebook, or a pen fits with a stamp with both design and colour choices.
The main reason for the images below are to give me an idea of the vast range of products that are used within identities and how the designs can actually be applied to the products.
Passport
Passport have a huge amount of products branded for a variety of purposes, but the design is all in keeping with each other and it's obvious that they're all related. That's one of the key parts of branding that the designs are all in keeping and obviously related. Looking down the list of photographs it is easy to see that key is same colours, same fonts, same logos and similar layouts that are in keeping with one and other.
Bond Agency
Revert design
Collator
Favour
- Poster tubes
- Envelopes
- Tickets
- Posters
- Postcards
- Programme book
(All the same colour, style and containing the same logo)