Process is occurring effectively a world where a series of radically different cultures were in existence but now we're turning into a boring monoculture.
Both definitions see globalisation as positive things
Cultural globalisation, as the domination of one culture, the western culture grows and spreads over third world countries
Mcdonaldization- particular american idea of organising the world, fast food vs slow food, eating quick without care for heallth or bonding through eating, fragmented culture. look at powerpoint
Advent of radio and tv in the mid 20th century people got excited about globalisation and a global utopia. Marshall McLuhan talks about the globe as becoming a village look at powerpoint This global embrace has not happened though, we aren't necessary sympathetic, we're desensitised, a flaw of gloabalisation. Rival global ideologies, cultures realising their culture is being destroyed, cultural war happening where the dominant cultures is taking over.
In globalisation National identity is lost in a global monoculture, we can work anywhere in Europe
Multi national businesses can act act outside the control of government, if you stop restrictions and passing laws what happens is they make loads of money and everyone benefits but that money is never cycled.
Cultural imperialism look at powerpoint
Media controlled by around 7 oligopolies, one company controls the cultural output percent of the worlds media. American take on the world.
Divide world up by market importance, they format concerns based on how important the market is, if popular in America but reading in Africa it'll all be about American culture because that's where the most money can be made, American culture spread on the back of business, on the back of money making. The ideal life unobtainable for us so imagine if you're reading it in Africa.
Given that the spread of american and western culture
Global assimilation, global culture making people want to be the culture that dominates them, skin whitening cream in india has highest market rise with people wanting to look like the people they see in the media on a day to day basis.
Chomsky & Hermen
News is just one way of propaganda for the western capitalism.
Output-
Sourcing- Things reported are things that have been allowed to report, media controls what is said about people in power etc... Sanctioned middle ground, big business controlling politics, news stories
Flak- use media that perpetuates their take on the world
Flat earthers
Solution to save the earth from global warming is capitalism, buy things that'll reduce co2
Sustainabilty
Sustainable capitalism, more expensive to be sustainable, it's never going to be a model that interests large companies because there's not much money to make, any idea to solve the problems of capitalism by capitalism is flawed from the start. The whole eco market is a total myth.
As papanek said ...
The way you challenge it is by challenge the system that controls it.