OUGD404 DESIGN PRINCIPLES- Frys Baskeville

Out of the 5 fonts I identified i decided to search deeper into Fry's Baskerville. Fry's Baskerville is based on the Baskerville typeface created by John Baskerville in 1757, it represents the peak of transitional type face and bridges the gap between Old Style and Modern type design. Fry's Baskerville was created in 1768 The difference between include the characteristic squarish curves in the capital C and G which help identify it as the version first issued by the Fry type foundry, established by the Fry family after they succeeded in the chocolate business. The typeface first appeared in 1766 under the name of Isaac Moore who was at the time the foundry manager. Baskerville is known as the first of the transitional roman fonts with its greater differentiation between thick and thin strokes. These characteristics make Baskerville look good in larger sizes.

It costs $24.75 to buy off www.myfonts.com

“Baskerville has less calligraphic flow than most earlier typefaces” (The Elements of Typographic Style, page 56, Robert Bringhurst), and this can be said of just about all the Transitional Style types. Whereas the earlier Humanist and Old Style types owed much to the handwritten letter form, the pen’s influence has all but disappeared in the Transitional types. English gentleman claimed that Baskerville’s ‘ultra-thin’ serifs and narrow strokes would blind its readers.
The differences between the old style fonts and Baskervilles 'Modern' font are;