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OUGD401 Context of Practice 1

Love


I love simple design that solves the problem without over doing it. This piece above is a perfect example of what I love, it encoperates minimalist image and type in monochrome but utilises the use of strokes to create texture whikst keeping it simple. The font choice relates to screen printing because it has a classic traditional feel to it with the word 'Quality' but the word 'Screen prints' creates the visual aesthetics that occur from screen printing. The shade of black used also creates the image of screen printed, it's a slightly dull, muted black that occurs when screen printing.

Hate





I detest takeaway leaflets, not only do they clog up my hallway, they're harmful to the environment because all that happens is they eventually get thrown in the bin. But my biggest concern with them is the design, it is absolutely awful. Each takeaway menu is near enough the exact same to the other, they all use the same images, the same basic layout, over clutter the deign and use a poor choice of colour. The designs are so over complicated and clumsy, some menus are near impossible to navigate around. The fact is if done minimally and tastefully in a similar style to my 'love' it could easily be an aesthetically beautiful piece of design.




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